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FirstCry: Meet the man behind baby business that grew into a giant
 
indiatimes.com  Aug 1, 2024      
 
 

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Founded by Supam Maheshwari and his colleague from a previous business, Amitava Saha, FirstCry has been the darling of investors which include SoftBank, Tata Sons Chairman Emeritus Ratan Tata, Premji Invest, Mahindra & Mahindra and TPG Growth. Though Maheshwari has scripted a unique success story by creating not only a big business but also a whole business segment, it was not an easy or straight journey for him.

The beginning of Supam Maheshwari

A mechanical engineer from Delhi College of Engineering and MBA from IIM-Ahmedabad, Maheshwari started his first company, elearning startup Brainvisa Technologies, in March 2000 which raised Rs3 crore from Infinity Ventures 3-4 months before the dotcom bubble burst.

The business started as a customer facing online test preparation play but had to pivot to a business-to-business model. After running the business as CEO for over seven years, it was acquired by Indecomm Global in 2007 for $16 million where he also saw impact on corporate business of Lehman Brothers bankruptcy.

You become richer by experience, there is no shortcut to it. Importance of cash, running a business in a cost-efficient way and building that culture internally is very important, Maheshwari had told ET about his Brainvisa experience. He said that he has applied these lessons at FirstCry, which he founded in 2010 with Brainvisa colleague Amitava Saha.
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