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Crowds in Birmingham Bullring live updates as shoppers wait for opening of new store
 
BirminghamMail  Oct 4, 2024      
 
 

The Sidemen at Bullring Birmingham for new store opening - in pictures

Earlier today, SDMN Clothing managing director, Matt Peters, said: "Were incredibly excited to be joining forces with the Bullring to bring the Sidemen brand to Birmingham. Last year we established that the brand absolutely works in a physical retail space and with our new store were confident we will continue to evolve and flourish as a unique fashion brand."

For all the latest on events in Birmingham, sign up to our City Life newsletter here.

Kirsty Bosley

Bye from us!

Thanks so much for joining us today as we zipped around the Bullring with the Sidemen! It won't be long before we're back in the centre again for another grand opening or two... Make sure you're subscribed to our free newsletter and we'll make sure you never miss a thing - it's under the 'Lifestyle' tab and it's called CityLife.

Really hope that if you are heading out to SDMN over the weekend, you get what you're hoping for. Don't forget our sneaky tip for securing a truly magical bag!

See you guys in the next one. Appreciate you taking the time to hang out with us today!

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Kirsty Bosley

Fans queue for hours to catch their favourites

We were really happy to meet fans on the front row at the SDMN store and learn more about what they were hoping to get from the new shop. Dedicated supporters of the Sidemen were out in force and those right down the front really earned their position as some of the first through the doors of the new Bullring shop.

A special hello to Kieran, who managed to get armfuls of goodies by way of reward for all of that queuing. Here he is, looking chuffed! Well done, Kieran, you deserve it! Here's the story.

The SDMN Clothing store in the Bullring is now open! The seven members of the YouTube collective were on hand to open the store in style.

We're hoping to get a good look inside the store shortly and we'll post more soon!

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Dayna Farrington

You can watch the Sidemen here!

We're still live on Facebook! You can watch below! The Sidemen are here!

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Dayna Farrington

THEY''RE HERE!

The Sidemen are on the stage! KSI said: "Birmingham! Make some noise for the Sidemen Clothing store. Thank you very much for coming through for us today. We want to just say to make some noise for the Teenage Mutant Ninja Turtles.

"We want to do something really cool. We are going to press this white button to create chaos. A countdown from 10. Birmingham are you ready?"

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Dayna Farrington

Any minute now!

We're expecting the Sidemen AND the Teenage Mutant Ninja Turtles on stage at the Bullring any minute now! Watch this space!

You can catch our Facebook Live from the Bullring in the blog below, or our BirminghamLive Facebook page to watch the event unfold.

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Dayna Farrington

We''re LIVE at the Bullring!

Our Olivia Fox is currently live streaming the opening of the new SDMN Clothing store at the Bullring. You can catch it on the BirminghamLive Facebook page, or just below!

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Dayna Farrington

We''re on the 15 minute countdown!

There's just 15 minutes to go until the Sidemen are expected to hit the stage in the Bullring - ahead of their new SDMN Clothing store opening. The crowds are definitely gathering now!

The lower mall near to the new store is full, as others clamber to get a spot on the higher floors. Can you spot yourself in the crowd?
 
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