Sterling Bank has taken a bold step in Nigerian banking by abolishing transfer fees on all local digital transactions, making it the first major bank to do so.

The announcement, made on 1 April, was initially met with scepticism, with many assuming it was an April Fools Day prank. However, Sterling has since confirmed that the policy is real and effective immediately, marking a significant shift in the industrys approach to customer service.

We believe access to your own money shouldnt come with a penalty, said Obinna Ukachukwu, Growth Executive leading the Consumer and Business Banking Directorate. This is more than a financial decision; its a values-based one.

Under the new policy, Sterling customers will enjoy free transfers for all local transactions made through the banks mobile app, a move that is expected to provide substantial savings for individuals and small business owners who rely on frequent transfers.

Were not yet the biggest bank in Nigeria, but weve been the boldest, Ukachukwu added. Sterling fearlessly believes in the future of Nigeria, and this is us backing Nigerians with more than words.

Sterling has a track record of prioritising customer welfare, having previously provided financial support to healthcare workers during the COVID-19 pandemic. The latest initiative has been met with widespread public approval, with social media buzzing over the news and calls mounting for other banks to follow suit.

Were proud to lead this change, Ukachukwu added. We hope it inspires others to think differently about what customers truly need from their banks, not just in services, but in values.

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